{"id":1006,"date":"2014-07-08T13:13:30","date_gmt":"2014-07-08T11:13:30","guid":{"rendered":"http:\/\/www.fedaiisf.it\/?p=1006"},"modified":"2014-07-08T13:13:30","modified_gmt":"2014-07-08T11:13:30","slug":"lancio-di-prodotto-bayer-doppio-evento-con-engagement-dei-partecipanti-in-un-video-musicale","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/lancio-di-prodotto-bayer-doppio-evento-con-engagement-dei-partecipanti-in-un-video-musicale\/","title":{"rendered":"Bayer product launch: double event with participant engagement in a music video"},"content":{"rendered":"

Present to\u00a0medical-scientific informants\u00a0<\/b>Italians a new contraceptive with an event format where, in addition to the purely training part, that was not lacking playful and socializing<\/b>. Thus Jaydess, a product of the pharmaceutical company\u00a0Bayer<\/a>, was launched on May in 2 stages of 2 days<\/b>, in Taormina and Viareggio, involving a total of more than\u00a0200 participants<\/b>.
\nBig cats\u00a0<\/a>she was the behind-the-scenes agency for both events, which she curated\u00a0both the communication part<\/b>, i.e. the design and production of sets, paper communication materials and applications,\u00a0<\/b>both operational<\/b>\u00a0relating to logistics for transfers, dinners and assistance with tour leaders.
\nThe event, preceded by teasers and save the dates sent by the agency via e-mail, had aidentical format in the 2 destinations\u00a0<\/b>thanks also to the creation of a scenography which, characterized by\u00a0a circular stage that resembled the shapes of the product logo<\/b>, was modular and therefore capable of adapting to different locations.<\/p>\n

Each meeting has predicted\u00a02 plenary sessions<\/b>, made interactive thanks to adedicated mobile application<\/b>\u00a0which allowed informants not only to\u00a0ask questions<\/b>\u00a0and participate in voting, but also of\u00a0share photos<\/b>\u00a0and comments.
\n\"\"There was no shortage of entertainment during the launches, with theperformance of the mentalist<\/b>\u00a0Tesei, and the convivial moments of\u00a0gala dinners<\/b>, held in restaurants overlooking the sea such as the\u00a0Beach Club<\/a>\u00a0of Cinquale, near\u00a0Marble Fort<\/b>, in Versilia, e\u00a0The Seagull\u00a0<\/a>And\u00a0The Jar<\/a>\u00a0in Taormina.
\nTo involve informants, Gattinoni conceived and created\u00a02 activities<\/b>. All participants have\u00a0signed a photo<\/b>\u00a0of the\u00a0Wall of Fame<\/i>\u00a0and, on the notes of the hit Happy, they were the protagonists a\u00a0lip dub<\/b>, a type of\u00a0music video in which the protagonists dub the music\u00a0<\/b>background combining synchronization and acting, dance and expressiveness.<\/p>\n

July 8, 2014 \u2013 event reports<\/a><\/p>\n

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TO<\/p>","protected":false},"excerpt":{"rendered":"

Presentare agli\u00a0informatori medico-scientifici\u00a0italiani un nuovo contraccettivo con un format di evento dove, oltre alla parte prettamente formativa, non mancassero quella ludica e socializzante. Cos\u00ec Jaydess, prodotto della casa farmaceutica\u00a0Bayer, \u00e8 stato lanciato a maggio in 2 tappe di 2 giorni, a Taormina e Viareggio, coinvolgendo complessivamente pi\u00f9 di\u00a0200 partecipanti. Gattinoni\u00a0\u00e8 stata l\u2019agenzia dietro le quinte …<\/p>","protected":false},"author":4,"featured_media":1008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,16],"tags":[21],"class_list":["post-1006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie","category-primo-piano","tag-informatori-scientifici"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/1006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=1006"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/1006\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/1008"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=1006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=1006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=1006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}