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UNITED STATES GSK consolidates MediaCom mandate In the second quarter of 2008, in the United States, GlaxoSmithKline will pledge its $1 billion media budget to WPP Group's MediaCom. MediaCom, which is already the drug company's lead media-buying appointee, will take charge for a number of brands, including Citrucel, Tums, Nicorette, Levitra, FiberChoice, Oscal, Nicoderm and Beano<\/font><\/strong>. Other facilities that work for GlaxoSmithKline are: OMD by Omnicom Group, Optimedia by Publicis Groupe and Cos.' Campbell Mithun of Interpublic Group. BUDGET Y&R alongside BBH<\/font><\/strong> for LG's global creativity. The news of LG Electronics' decision to give Bartle Bogle Hegarty the $350 million assignment to manage its image and worldwide mobile communications was reported at the beginning of the month. Today, the company has agreed that Young & Rubicam will work alongside BBH in managing the brand's global creativity. Y&R will also be responsible for following the creativity in a number of key markets of LG around the world. DailyMedia of 12\/18\/2007 p. 32 <\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" STATI UNITI GSK consolida l’incarico a MediaCom Nel secondo trimestre del 2008, negli Stati Uniti, GlaxoSmithKline a?derà il suo budget media da 1 miliardo di dollari a MediaCom di WPP Group. MediaCom, che è già il principale incaricato del media-buying della compagnia farmaceutica, avrà l’incarico per una serie di brand, tra cui Citrucel, Tums, …<\/p>","protected":false},"author":1,"featured_media":9846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-11847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fedaiisf-archivio-storico"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/11847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=11847"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/11847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/9846"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=11847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=11847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=11847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}