{"id":13765,"date":"2011-04-29T08:30:00","date_gmt":"2011-04-29T06:30:00","guid":{"rendered":"http:\/\/www.fedaiisf.it\/in-forte-crescita-spesa-per-pubblicita-online\/"},"modified":"2011-04-29T08:30:00","modified_gmt":"2011-04-29T06:30:00","slug":"in-forte-crescita-spesa-per-pubblicita-online","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/in-forte-crescita-spesa-per-pubblicita-online\/","title":{"rendered":"Strong growth in spending on online advertising"},"content":{"rendered":"<p style=\"line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none\" class=\"MsoNormal\"><font size=\"3\"><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">La &#8216;febbre&#8217; del web contagia Big Pharma. Secondo<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">le ultime previsioni la spesa per la pubblicit&agrave; online,<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">nei settori salute e farmaceutico, negli Usa registrer&agrave;<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">una crescita a due cifre nei prossimi 5 anni,<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">passando da 1,03 miliardi di dollari nel 2010 a<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">1,86 miliardi nel 2015. <\/p>\n<p><\/font><\/span><\/font><\/p>\n<p style=\"line-height: normal; margin: 0cm 0cm 0pt; mso-layout-grid-align: none\" class=\"MsoNormal\"><font size=\"3\"><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">Secondo le previsioni di<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">eMarketer, specializzata in ricerche sugli ultimi<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">trend online, l&#8217;industria del settore ha totalizzato<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">circa il 4% della spesa per l&#8217;advertising online negli<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">Usa l&#8217;anno passato (25,8 mld di dollari). Una<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">&#8216;fetta&#8217; che, stando agli esperti, dovrebbe passare al<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span style=\"font-family: BookAntiqua; color: #212120; mso-bidi-font-family: BookAntiqua\"><font face=\"Calibri\">4,2% entro il 2015. Per quest&#8217;anno, inoltre, l&#8217;industria<\/font><\/span><strong><em><span style=\"font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: #212120\"> <\/span><\/em><\/strong><span","protected":false},"excerpt":{"rendered":"<p>La &#8216;febbre&#8217; del web contagia Big Pharma. Secondo le ultime previsioni la spesa per la pubblicit&agrave; online, nei settori salute e farmaceutico, negli Usa registrer&agrave; una crescita a due cifre nei prossimi 5 anni, passando da 1,03 miliardi di dollari nel 2010 a 1,86 miliardi nel 2015. Secondo le previsioni di eMarketer, specializzata in ricerche &hellip;<\/p>","protected":false},"author":1,"featured_media":9846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-13765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fedaiisf-archivio-storico"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/13765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=13765"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/13765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/9846"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=13765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=13765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=13765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}