{"id":16892,"date":"2013-07-11T15:30:00","date_gmt":"2013-07-11T13:30:00","guid":{"rendered":"http:\/\/www.fedaiisf.it\/marketing-il-futuro-e-gia-cominciato-ma-servono-nuove-competenze\/"},"modified":"2013-07-11T15:30:00","modified_gmt":"2013-07-11T13:30:00","slug":"marketing-il-futuro-e-gia-cominciato-ma-servono-nuove-competenze","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/marketing-il-futuro-e-gia-cominciato-ma-servono-nuove-competenze\/","title":{"rendered":"Marketing, the future has already begun but new skills are needed"},"content":{"rendered":"

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Rome, 17 December 2012 \u2013 THOSE WHO HAVE SUFFERED a kidney, liver or other organ transplant are "special" because they need drugs that minimize the risk of rejection and the loss of the transplanted organ from the donor. And it is necessary to ensure drugs that guarantee the desired effect.<\/p>\n

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This observation prompted the appeal of the Italian Organ Transplant Society (SITO) to ensure that these people are guaranteed original medicines, even if equivalents are available. <\/p>\n

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\u00abSOME immunosuppressant drugs, such as tacrolimus, fall into the category of drugs with a low therapeutic index: even slight changes in the plasma concentration of these drugs can lead to serious consequences in terms of toxicity or loss of efficacy - explains Pasquale Berloco (in the photo), SITO President -. In this particular therapeutic field, the substitution of an original drug with a generic one, or that of a generic with another generic, must be prescribed by an expert transplant doctor and evaluated in its risk\/benefit ratio since each substitution must be followed by controls of the plasma levels of the drug and repeated and consecutive substitutions must absolutely be avoided". <\/p>\n

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In Italy there are about three thousand people who undergo organ transplantation every year. The success rates are high, especially for liver, kidney and heart transplants and the return to everyday life is also valid. The Italian patients undergoing transplantation who work or are in a position to do so are 90.3% for heart transplantation, 78.2% for liver transplantation and 89.8% for kidney transplantation.<\/p>\n

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Roma, 17 dicembre 2012 – CHI HA SUBÌTO un trapianto di rene, fegato o di altri organi è «speciale» perché ha bisogno di farmaci che minimizzino il rischio di rigetto e la perdita dell’organo trapiantato dal donatore. E occorre assicurare farmaci che garantiscano l’effetto desiderato. Nasce da questa osservazione il richiamo della Società Italiana Trapianti …<\/p>","protected":false},"author":1,"featured_media":9846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-16892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fedaiisf-archivio-storico"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/16892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=16892"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/16892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/9846"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=16892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=16892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=16892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}