{"id":18133,"date":"2014-06-20T04:30:00","date_gmt":"2014-06-20T02:30:00","guid":{"rendered":"http:\/\/www.fedaiisf.it\/farma-marketing-network-la-consulenza-e-centralizzata-e-in-outsourcing\/"},"modified":"2014-06-20T04:30:00","modified_gmt":"2014-06-20T02:30:00","slug":"farma-marketing-network-la-consulenza-e-centralizzata-e-in-outsourcing","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/farma-marketing-network-la-consulenza-e-centralizzata-e-in-outsourcing\/","title":{"rendered":"Pharma marketing network: consultancy is centralized and outsourced"},"content":{"rendered":"

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 <\/span>To strengthen the commercial sector, in the face of a significant drop in ethics, it is necessary to bring marketing and entrepreneurship skills not acquired during academic studies but which the owner should acquire to make the activity competitive and guarantee its profitability. This is the message that emerged during the presentation of Farma marketing network, held in Milan in recent days. It is a new service born from the collaboration between Federfarma Lombardia and TradeLab and organized on a centralized model offered "to the many pharmacies that do not have the economic dimensions to equip themselves with a marketing structure or to make use of consultancy services", as he explained <\/span><\/span>Paul Bertozzi<\/b>, CEO of Tradelab. \u00abThe basic idea\u00bb he clarified \u00abis to offer a centralized service that can be tailor-made for the pharmacy thanks to a previous analysis with which clusters have been created. No pharmacy is the same as another but it is possible to identify a prevailing orientation which, together with other parameters such as surface area, turnover, competitive catchment area, allows you to work in a personalized way by identifying the most suitable promotion, category management and organization of services". The Lombard union has powers of control over the work of the Pharma marketing network which is currently offered to around 1,000 pharmacies, both private and municipal, in the three confederated provinces of Milan, Monza and Lodi. \u00abThe network provides for the involvement of the industry called upon to coordinate with the pharmacies to design the campaigns\u00bb Bertozzi underlined \u00abbut joining the network does not include any obligation on purchases for the owner, but only participation in the minimum envisaged initiatives <\/span>annual promotions".<\/span><\/p>\n

Simone Zazzetta<\/p>\n

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Friday, June 20, 2014<\/span> –  <\/b><\/i>Pharmacist<\/span><\/b>33<\/p>\n

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   Per rafforzare il comparto commerciale, a fronte di un calo significativo dell’etico, occorre portare in farmacia competenze di marketing e imprenditorialità non acquisiti durante gli studi accademici ma di cui il titolare dovrebbe dotarsi per rendere competitiva l’attività e garantirne la redditività. È questo il messaggio emerso in occasione della presentazione di Farma marketing …<\/p>","protected":false},"author":1,"featured_media":9846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-18133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fedaiisf-archivio-storico"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/18133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=18133"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/18133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/9846"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=18133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=18133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=18133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}