{"id":18204,"date":"2014-07-08T04:30:00","date_gmt":"2014-07-08T02:30:00","guid":{"rendered":"http:\/\/www.fedaiisf.it\/lancio-di-prodotto-bayer-doppio-evento-con-engagement-dei-partecipanti-in-un-video-musicale-2\/"},"modified":"2014-07-08T04:30:00","modified_gmt":"2014-07-08T02:30:00","slug":"lancio-di-prodotto-bayer-doppio-evento-con-engagement-dei-partecipanti-in-un-video-musicale-2","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/lancio-di-prodotto-bayer-doppio-evento-con-engagement-dei-partecipanti-in-un-video-musicale-2\/","title":{"rendered":"Bayer product launch: double event with participant engagement in a music video"},"content":{"rendered":"<p><span style=\"font-size: large;\">&nbsp;<span style=\"line-height: 107%; font-family: Arial, sans-serif; color: rgb(72, 72, 72); background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">Present to<span class=\"apple-converted-space\">&nbsp;<\/span><\/span><b>medical-scientific informants<span class=\"apple-converted-space\">&nbsp;<\/span><\/b>Italians a new contraceptive with an event format where, in addition to the purely training part, that was not lacking <b>playful and socializing<\/b>. Cos&igrave; Jaydess, prodotto della casa farmaceutica<span class=\"apple-converted-space\">&nbsp;<\/span><\/span><span style=\"font-size: 12pt; line-height: 107%; font-family: Arial, sans-serif;\"><a href=\"http:\/\/www.bayer.it\/ebbsc\/cms\/it\/index.html\" target=\"_blank\" title=\"\" rel=\"noopener\"><span style=\"font-size: large;\"><span style=\"border: 1pt none windowtext; padding: 0cm; text-decoration: none; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">Bayer<\/span><\/span><\/a><\/span><span style=\"font-size: large;\"><span style=\"line-height: 107%; font-family: Arial, sans-serif;\"><span style=\"color: rgb(72, 72, 72); background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">, &egrave; stato lanciato a maggio i<b>n 2 stages of 2 days<\/b>, a Taormina e Viareggio, coinvolgendo complessivamente pi&ugrave; di<span class=\"apple-converted-space\">&nbsp;<\/span><b>200 participants<\/b>.<\/span><\/span><\/span><span style=\"font-size: large;\"><span style=\"line-height: 107%; font-family: Arial, sans-serif;\"><span style=\"color: rgb(72, 72, 72); background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\"><br \/> <\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span style=\"line-height: 107%; font-family: Arial, sans-serif;\"><a href=\"http:\/\/www.gattinoni.it\/\" target=\"_blank\" title=\"\" rel=\"noopener\"><span style=\"border: 1pt none windowtext; padding: 0cm; text-decoration: none; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">Big cats<span class=\"apple-converted-space\">&nbsp;<\/span><\/span><\/a><span style=\"color: rgb(72, 72, 72); background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">&egrave; stata l&rsquo;agenzia dietro le quinte di entrambi gli eventi, di cui ha curato<span class=\"apple-converted-space\">&nbsp;<\/span><b>both the communication part<\/b>, cio&egrave; l&#8217;ideazione e produzione delle scenografie, dei materiali di comunicazione cartacei e delle applicazioni,<span class=\"apple-converted-space\"><b>&nbsp;<\/b><\/span><b>both operational<\/b><span class=\"apple-converted-space\">&nbsp;relating to logistics for transfers, dinners and assistance with tour leaders.<\/span><\/span><span style=\"color: rgb(72, 72, 72);\"><br \/> <span style=\"background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">L&rsquo;evento, preceduto da teaser e save the date inviati dall&rsquo;agenzia via e-mail, ha avuto un&nbsp;<\/span><b>identical format in the 2 destinations<span class=\"apple-converted-space\">&nbsp;<\/span><\/b>thanks also to the creation of a scenography which, characterized by<span class=\"apple-converted-space\">&nbsp;<\/sp\n<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp;Presentare agli&nbsp;informatori medico-scientifici&nbsp;italiani un nuovo contraccettivo con un format di evento dove, oltre alla parte prettamente formativa, non mancassero quella ludica e socializzante. Cos&igrave; Jaydess, prodotto della casa farmaceutica&nbsp;Bayer, &egrave; stato lanciato a maggio in 2 tappe di 2 giorni, a Taormina e Viareggio, coinvolgendo complessivamente pi&ugrave; di&nbsp;200 partecipanti. Gattinoni&nbsp;&egrave; stata l&rsquo;agenzia dietro le quinte &hellip;<\/p>","protected":false},"author":1,"featured_media":9846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-18204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fedaiisf-archivio-storico"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/18204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=18204"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/18204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/9846"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=18204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=18204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=18204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}