{"id":5651,"date":"2014-11-26T21:52:32","date_gmt":"2014-11-26T20:52:32","guid":{"rendered":"http:\/\/www.fedaiisf.it\/?p=5651"},"modified":"2014-11-26T21:52:32","modified_gmt":"2014-11-26T20:52:32","slug":"ims-health-prime-10-aziende-usano-i-social-media","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/ims-health-prime-10-aziende-usano-i-social-media\/","title":{"rendered":"IMS Health 2014: the top 10 companies that use Social Media"},"content":{"rendered":"
IMS Health's 2014 Annual Social Media Report highlights that of the top 50 pharmaceutical companies globally, half do not engage with consumers, or patients, through social media on related health topics.<\/div>\n

IMS Health also ranks the top 10 pharmaceutical companies that use Social Media according to the following scheme:<\/p>\n

1 \u2013 Johnson & Johnson<\/strong>
\n2 \u2013 GlaxoSmithkline<\/strong>
\n 3 \u2013 Novo Nordisk<\/strong>
\n 4 \u2013 Pfizer<\/strong>
\n 5 \u2013 Novartis<\/strong>
\n 6 \u2013 Boehringer Ingelheim<\/strong>
\n 7 \u2013 Bayer<\/strong>
\n 8 \u2013 Merck & Co<\/strong>
\n 9 \u2013 AstraZeneca<\/strong>
\n 10 \u2013 UCB<\/strong><\/p>\n

IMS Health has used several indices to rank such companies as:<\/p>\n

Achievement index:<\/strong>\u00a0 measures the absolute number of 'listeners' and is based on the number of people each channel reaches through likes, shares and re-tweets.<\/p>\n

Relevance index:<\/strong>\u00a0 measures whether people think messages, or content, are relevant and\/or useful. The index is based on the extent to which content is shared and transmitted across social networks.<\/p>\n

Relationship index:<\/strong> it is a measure of interaction \u2013 back and forth of conversation \u2013 and a measure of the integration of consumers, or patients, with the pharmaceutical company. This index measures the level of interaction between a company and those who post, reply to or otherwise interact with company messages.<\/p>\n

Johnson & Johnson<\/strong> is the most social pharma company in the world, followed by GlaxoSmithKline and Pfizer.
\nJohnson & Johnson<\/strong> is the most mentioned brand on social media.
\nBayer<\/strong> has the most active base and highest number of fans on Facebook. As a result Bayer is ranked no. 1 on Facebook among all competitors.
\nPfizer<\/strong> got the highest score on Twitter.<\/p>\n

Source: Linked-in\u00a0<\/span> <\/a>November 12, 2014<\/p>","protected":false},"excerpt":{"rendered":"

La relazione annuale di IMS Health sui Social Media del 2014, evidenzia che delle prime 50 aziende farmaceutiche a livello mondiale, la met\u00e0 non interagisce con i consumatori, o i pazienti, attraverso i Social Media su temi sanitari correlati. IMS Health classifica, inoltre, le prime 10 aziende farmaceutiche che utilizzano i Social Media secondo il …<\/p>","protected":false},"author":5,"featured_media":5657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/5651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=5651"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/5651\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/5657"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=5651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=5651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=5651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}