{"id":64433,"date":"2022-05-17T18:01:34","date_gmt":"2022-05-17T16:01:34","guid":{"rendered":"https:\/\/www.fedaiisf.it\/?p=64433"},"modified":"2022-05-17T18:01:34","modified_gmt":"2022-05-17T16:01:34","slug":"64433-2","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/64433-2\/","title":{"rendered":"Cosmofarma \u2013 Iqvia research on pharmaceutical expenditure in the last 12 months presented"},"content":{"rendered":"<p>BOLOGNA \u2013 During the Covid emergency\u00a0<strong>pharmacies have also undergone a digital transformation<\/strong>. And e-commerce is just one aspect of this &#039;wave&#039; of digitalisation. Just think of apps, devices\u00a0<strong>telemedicine<\/strong>, to the doctor&#039;s remote contacts with patients. Even in the post-pandemic, the online channel continues to grow. On the other hand,\u00a0<strong>84% of consumers believe that the pharmacy and pharmacist will have an increasingly important role in the future to give health advice<\/strong>.<\/p>\n<p>This is the photograph taken by\u00a0<strong>Iqvia<\/strong>, a global provider of data in healthcare, pharmaceutical, innovative technologies, consulting and clinical research services,<a href=\"https:\/\/www.fedaiisf.it\/wp-content\/uploads\/2022\/05\/Iqvia-Health.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-64439 alignright\" src=\"https:\/\/www.fedaiisf.it\/wp-content\/uploads\/2022\/05\/Iqvia-Health-300x131.png\" alt=\"\" width=\"300\" height=\"131\" srcset=\"https:\/\/www.fedaiisf.it\/wp-content\/uploads\/2022\/05\/Iqvia-Health-300x131.png 300w, https:\/\/www.fedaiisf.it\/wp-content\/uploads\/2022\/05\/Iqvia-Health.png 340w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> presented in Bologna as part of Cosmofarma &#039;Incontri Ritrattiti&#039;, which closed on 13 May. The two researches are: &quot;The pharmacy of services between physical and digital&quot;, edited by\u00a0<strong>Isabella Cecchini<\/strong>; &quot;The pharmacist 3.0 and the hybrid consumer, new strategy approaches to remain competitive&quot; edited by\u00a0<strong>Francesco Cavone<\/strong>.<\/p>\n<p>According to Iqvia&#039;s findings,\u00a0<strong>in the last 12 months\u00a0<\/strong>(from April 1 2021 to March 31 2022)<strong>\u00a0pharmacy turnover grew by 2.2%, returning to the levels of two years ago<\/strong>. While ethical turnover is suffering, commercial grows by 7.3% compared to 2020. Among the trends that see an increase are mainly supplements (+7% in 2022 on 2020) and parapharmaceuticals (+38% on 2020).\u00a0<strong>In the first quarter of 2022, pharmacies increased in number and chains consolidated<\/strong>, services and also online have grown, thanks to the emergence of\u00a0<strong>new models for e-commerce\u00a0<\/strong>and e-retailers. New healthcare models have evolved in the area and patient\/consumer behavior has changed.<\/p>\n<p>Meanwhile, the average entrances of customers to the pharmacy, in the first quarter of 2022, dropped by 5.2% compared to the last quarter of last year (quarter in which there were queues to get swabs) and\u00a0<strong>the average value of the receipt was 25.6 euros<\/strong>. <a href=\"https:\/\/www.fedaiisf.it\/wp-content\/uploads\/2022\/05\/FILA-FARMACIA.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64440 alignleft\" src=\"https:\/\/www.fedaiisf.it\/wp-content\/uploads\/2022\/05\/FILA-FARMACIA.jpg\" alt=\"\" width=\"259\" height=\"194\" \/><\/a>From the data presented by Iqvia, it also appears that\u00a0<strong>the average discount of online on offline is 33% for self-medication products, 26% for supplements, 29% for parapharmaceuticals, 22% for hygiene and beauty, 13% for nutritional<\/strong>.<\/p>\n<p><strong>The most purchased products<\/strong>\u00a0in the last 12 months have been i\u00a0<strong>over-the-counter medicines for flu, cough and seasonal illnesses\u00a0<\/strong>(63%), followed by\u00a0<strong>multivitamin supplements<\/strong>\u00a0(58%) and from those for the\u00a0<strong>gastric and intestinal function<\/strong>\u00a0(42%). Medicines were purchased at 63% in-store and 25% online.<\/p>\n<p><strong>The share of e-commerce in particular is divided between online pharmacy (46%) and Amazon (40%)<\/strong>. Purchases on the web are preferred above all for convenience (37%) and for the possibility of receiving the products at home (20%).\u00a0<strong>What holds back e-commerce, however, is the preference for physical pharmacies (24%) and distrust in online purchases (16%)<\/strong>.<\/p>\n<p>And again, the 42% of the Italians used i\u00a0<strong>services offered by pharmacies<\/strong>\u00a0(especially for common exams and for home delivery) <a href=\"https:\/\/www.fedaiisf.it\/wp-content\/uploads\/2022\/05\/farmaci-a-domicilio.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-64441 alignright\" src=\"https:\/\/www.fedaiisf.it\/wp-content\/uploads\/2022\/05\/farmaci-a-domicilio.png\" alt=\"\" width=\"279\" height=\"212\" \/><\/a>and over a third of those have started doing so as a result of the pandemic. The 62% also thinks that online shopping does not diminish the importance of the physical pharmacy.<\/p>\n<p>Finally, from Iqvia&#039;s investigations it emerges that\u00a0<strong>the main health problems of Italians are high blood pressure\u00a0<\/strong>(17%),\u00a0<strong>cholesterol\u00a0<\/strong>And\u00a0<strong>high triglycerides<\/strong>\u00a0(16%),\u00a0<strong>obesity\u00a0<\/strong>(12%),\u00a0<strong>joint and rheumatic pains<\/strong>\u00a0(11%). In 2021, attention to healthy eating (it is important for the 77%) and to regular sporting activity (practicing the 32%) has increased, while the proportion of people who undergo regular medical checks has decreased (the does the 42%).<\/p>\n<p>Source: <a href=\"https:\/\/www.dire.it\/15-05-2022\/735105-farmacie-sempre-piu-digitali-per-essere-vicino-ai-pazienti\/\" target=\"_blank\" rel=\"noopener\">DIRE Agency \u2013 www.dire.it \u2013 15 May 2022<\/a><\/p>\n<p>Related news:<\/p>\n<p><a href=\"https:\/\/www.dire.it\/14-05-2022\/735036-farmacie-protagoniste-del-sistema-sanitario-nazionale-nel-futuro-post-pandemia\/\" target=\"_blank\" rel=\"noopener\">Pharmacies protagonists of the national health system in the post-pandemic future \u2013 DIRE Agency www.dire.it 14 May 2022<\/a><\/p>\n<p><a href=\"https:\/\/www.dire.it\/14-05-2022\/735001-speranza-a-cosmofarma-le-risorse-ci-sono-e-il-momento-giusto-per-la-riforma-della-sanita-territoriale\/\" target=\"_blank\" rel=\"noopener\">Hope at Cosmofarma: &quot;The resources are there, it&#039;s the right time for the territorial health reform&quot; - DIRE Agency - 14 May 2022<\/a><\/p>\n<p><a href=\"https:\/\/www.fedaiisf.it\/en\/federfarma-spesa-farmaceutica-2021\/\" target=\"_blank\" rel=\"noopener\">Fedefarma. Pharmaceutical expenditure 2021 \u2013 Fedaiisf<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=WiidXyceLrs\" target=\"_blank\" rel=\"noopener\">Isabella Cecchini \u2013 Medical-scientific information 3.0. Multi-channel and social media\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>BOLOGNA \u2013 Durante l\u2019emergenza Covid\u00a0anche le farmacie hanno sub\u00ecto una trasformazione dal punto di vista digitale. E l\u2019e-commerce \u00e8 solo uno degli aspetti di questa \u2018ondata\u2019 di digitalizzazione. Basta pensare alle app, ai dispositivi di\u00a0telemedicina, ai contatti da remoto del medico coi pazienti. Anche nel post-pandemia il canale online continua a crescere. D\u2019altro canto,\u00a0l\u201984% dei &hellip;<\/p>","protected":false},"author":1,"featured_media":64445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[209,210,26],"class_list":["post-64433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie","tag-cosmofarma","tag-iqvia","tag-spesa-farmaceutica"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/64433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=64433"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/64433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/64445"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=64433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=64433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=64433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}