{"id":690,"date":"2014-05-28T17:10:44","date_gmt":"2014-05-28T15:10:44","guid":{"rendered":"http:\/\/www.fedaiisf.it\/?p=690"},"modified":"2014-06-04T17:14:20","modified_gmt":"2014-06-04T15:14:20","slug":"un-tablet-per-lintera-field-force-sicurezza-e-gestione-app-non-sono-piu-un-problema","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/un-tablet-per-lintera-field-force-sicurezza-e-gestione-app-non-sono-piu-un-problema\/","title":{"rendered":"A tablet for the entire &quot;field force&quot;: \u00abSecurity and App management are no longer a problem\u00bb"},"content":{"rendered":"<p><i>The case of the pharmaceutical multinational Zambon, which equipped 120 scientific informants and agents with iPads. \u00abA Mobile Enterprise Management solution in software-as-a-service allows us to erase data when necessary, configure and enable functions remotely, distribute applications, and check data traffic\u00bb<\/i><\/p>\n<p><b><i>Of\u00a0<a href=\"mailto:info%40ict4executive.it\">Daniele Lazzarin<\/a>\u00a0\u00a0<\/i><\/b><b>MOBILE MANAGEMENT<\/b><b><i>\u00a0\u00a027 May 2014 WIRELESS INNOVATION<\/i><\/b><\/p>\n<p>Since its appearance on the market in 2010, the tablet computer has been hailed by many sectors as the ideal tool for certain categories of workers. A typical example are\u00a0<b>informants and agents of the pharmaceutical sector<\/b>, among which the tablet is in fact starting to be very popular and\u00a0<b>in some cases it has even already replaced (or is about to do so) the laptop\u00a0<\/b>as the only working device.<\/p>\n<p>An interesting case in this respect is that of\u00a0<b>Zambon<\/b>, the Italian pharmaceutical multinational, a case we spoke to<b>Federico Marzio, IT business area sales &amp; marketing of Zambon Group<\/b>. \u00abZambon is an Italian entrepreneurial reality that has been operating in the chemical and pharmaceutical industry for 108 years in three therapeutic areas: respiratory, pain, women. The Zambon Group, which has its headquarters in Milan, today employs more than 2,600 collaborators and about 900 informants and 100 agents in 73 countries and 21 operating branches\u00bb, explains Marzio.<\/p>\n<p>Zambon&#039;s &quot;field force&quot; typically addresses\u00a0<b>to doctors<\/b>, providing scientific information in the practice and in the hospital,\u00a0<b>and pharmacists<\/b>, promoting products and collecting orders. \u00abPreviously these people had been equipped with laptops for years, but their work is characterized by\u00a0<b>long waiting times<\/b>\u00a0compared to the actual interaction with doctors and pharmacists, so\u00a0<b>on average, only the 1% carries the pc with it while it works<\/b>: they usually print what they need during their daily work, and then at home in the evening they enter the orders on the PC\u00bb.<\/p>\n<p>For these reasons, continues Marzio, the Marketing &amp; Sales functions have been asking for years\u00a0<b>Mobile tools and applications for the Field Forces<\/b>: \u00abFor scientific representatives, there was a need for an updated medical file, preparation for visits to doctors, immediate reporting with precise information; for Agents in the pharmacy, order entry and status functions, credit checks, and for both profiles, sales statistics and promotional material in electronic format\u00bb.<\/p>\n<p><b>The vision of the tablet as a &quot;consumer&quot; only tool has been overcome<\/b><\/p>\n<p>To make these functions available on the move, pharmaceutical companies have experimented with various tools over time, including PDAs with stylus pens and convertible PCs, but at the time of its appearance, in 2010, the tablet computer seemed the ideal tool. \u00abAs IT we started proposing it right away, but at the beginning in our sector it was seen as\u00a0<b>very consumer tool<\/b>, because compared to the PC, there was no possibility of managing security and applications\u00bb.<\/p>\n<p>The problem was solved by Zambon adopting\u00a0<b>a Mobile Enterprise Management (MEM) solution<\/b>\u00a0in mode\u00a0<b>Software-As-A-Service (SaaS)<\/b>. After a search on specialized suppliers it was chosen\u00a0<b>AirWatch\u00a0<\/b>(<a href=\"http:\/\/www.wireless4innovation.it\/news\/vmware-scommette-sull-enterprise-mobile-management-comprata-airwatch_43672151716.htm\" target=\"_blank\" rel=\"noopener\">recently acquired by\u00a0<b>vmware<\/b><\/a>): \u00abThis solution allows us to\u00a0<b>manage the security of 120 iPads<\/b>, of which 80 in Italy and the rest in Holland, Belgium and Spain, in terms of\u00a0<b>&quot;wipe&quot; the device<\/b>\u00a0(deletion of data in the event of theft, loss or illicit behaviour, ed), and rules of\u00a0<b>configuring, enabling or disabling its features<\/b>as well as the\u00a0<b>distribution of Apps, and verification of data traffic and roaming<\/b>\u00bb.<\/p>\n<p><b>Apps distributed through the \u201cZambon Store\u201d<\/b><\/p>\n<p>More precisely\u00a0<b>the Apps are distributed through the \u201cZambon Store\u201d<\/b>, accessible directly from an icon on the iPad: \u00abWe have\u00a0<b>Our apps for scientific promotion<\/b>\u00a0(presentation of scientific material, clinical studies, advertising, etc.),\u00a0<b>CRM<\/b>(medical files, visits and essays, profiling, etc.),\u00a0<b>order entry for agents, Business Intelligence<\/b>, while other Apps downloadable from the Apple Store allow you to completely replace the company PC with the iPad\u00bb.<\/p>\n<p>In fact, Marzio continues,\u00a0<b>already today the 40% of the Zambon field force uses the iPad<\/b>, And\u00a0<b>the definitive decommissioning of the PCs is expected by June<\/b>. Reception is in fact very favorable also because the company also allows personal use of the iPad: \u00abInitially the Apple Store was unusable on these tools, but then we realized that we were losing an opportunity because users can discover in a personal capacity Apps useful for their work&quot;.<\/p>\n<p><b>Personal use is also permitted, as well as that of Dropbox and Google Drive<\/b><\/p>\n<p>Periodically therefore the IT sends\u00a0<b>a report to the sales management with the Apps used for the appropriate checks<\/b>, but there is also a mechanism whereby the individual user can propose an App that he deems useful to the sales management, who in the event of a favorable opinion, asks IT to distribute it to all iPads.<\/p>\n<p>Even the use of public cloud repositories such as\u00a0<b>Dropbox and Google Drive<\/b>\u00a0it is allowed: \u00abIn these cases there is in fact a risk of data exposure, but whistleblowers use the public cloud only to save non-sensitive data \u2013 underlines Marzio -. The strategic and sensitive data are on the PCs of the area managers and on the central systems; with the iPad it is only possible to view them, but not to export them\u00bb.<\/p>\n<p>Finally, the SaaS method chosen for the MAM solution, concludes Marzio, has resulted in several benefits: \u00ab<b>The implementation took two weeks and one person<\/b>, which is also sufficient for day-to-day management, relationship with App vendors, App distribution and new policy implementation, while updates and patches are delivered automatically by Airwatch\u00bb.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Il caso della multinazionale farmaceutica Zambon, che ha dotato di iPad 120 informatori scientifici ed agenti. \u00abUna soluzione di Mobile Enterprise Management in software-as-a-service ci permette di cancellare i dati in caso di necessit\u00e0, configurare e abilitare funzioni da remoto, distribuire le applicazioni, e verificare il traffico dati\u00bb di\u00a0Daniele Lazzarin\u00a0\u00a0MOBILE MANAGEMENT\u00a0\u00a027 Maggio 2014\u00a0\u00a0WIRELESS INNOVATION Fin &hellip;<\/p>","protected":false},"author":1,"featured_media":691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-primo-piano"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=690"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/691"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}