{"id":8804,"date":"2015-03-12T11:37:32","date_gmt":"2015-03-12T10:37:32","guid":{"rendered":"http:\/\/www.fedaiisf.it\/?p=8804"},"modified":"2015-03-12T11:37:32","modified_gmt":"2015-03-12T10:37:32","slug":"lo-scorso-anno-italia-sono-stati-spesi-pubblicita-28-miliardi-di-euro","status":"publish","type":"post","link":"https:\/\/www.fedaiisf.it\/en\/lo-scorso-anno-italia-sono-stati-spesi-pubblicita-28-miliardi-di-euro\/","title":{"rendered":"Last year, 2.8 billion euros were spent on advertising in Italy."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Italian Advertising Market Overview - 2014\" src=\"http:\/\/drh2.img.digitalriver.com\/DRHM\/Storefront\/Company\/nielsen\/images\/product\/thumbnail\/ITMarketOver2014AnnBlue.png\" width=\"100\" height=\"100\" \/>The pharmaceutical company Procter &amp; Gamble is the first spender on advertising: 118 million. In second place is the car manufacturer Volkswagen with 101 million. Barilla is third, first Italian company. Ferrero follows with 87 million, then Vodafone with 84.<\/p>\n<p>Who took this mountain of money? Mediaset ate half the cake: one billion and 337 million. A slice of 455 million went to Rai; Sky sold advertising for 234 million; the Discovery channel 114 million; La7 76 million; MTV 34 million.<\/p>\n<p><a href=\"http:\/\/www.parmaquotidiano.info\/2015\/03\/12\/pubblicita-barilla-sul-podio-di-chi-spende-di-piu-92-mln-in-un-anno\/\" target=\"_blank\" rel=\"noopener\">From Parmaquotidiano.it \u2013 12 March 2015<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La farmaceutica Procter &amp; Gamble \u00e8 il primo spender in pubblicit\u00e0: 118 milioni. Al secondo posto c\u2019\u00e8 l\u2019industria automobilistica Volkswagen con 101 milioni. Barilla \u00e8 terza, prima azienda italiana. Segue la Ferrero con 87 milioni, poi Vodafone con 84. Chi ha preso questa montagna di soldi? Ben mezza torta se l\u2019\u00e8 mangiata Mediaset: un miliardo &hellip;<\/p>","protected":false},"author":4,"featured_media":8807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[54],"class_list":["post-8804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie","tag-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/8804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/comments?post=8804"}],"version-history":[{"count":0,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/posts\/8804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media\/8807"}],"wp:attachment":[{"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/media?parent=8804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/categories?post=8804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fedaiisf.it\/en\/wp-json\/wp\/v2\/tags?post=8804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}