Piero Cerchiai died in Florence on Epiphany day. He followed his cousin Umberto by a few months. Important family the Cerchiai, originally from Vicchio, owner of a large portion of Mugello, from Cistio to Campestri up to Monte Giovi, with noble ties - became related to the Roti-Michelozzi family, once owner of Villa Campestri.
Piero Cerchiai was the owner of Firma, a pharmaceutical company in Florence Scandicci, then sold to the Menarini group in 1984.
The birth of SIGNATURE (Fabbrica Italiana Ritrovati Medicinali e Affini) is closely linked to the Tuscan tradition, and in particular to Florence, where many pharmaceutical industries have developed, some of which are no longer operating today. FIRMA began its history in 1933 by producing galenic preparations based on calcium gluconate, anti-bronchitic syrup and liniments.
Nel 1944 il Dr. Renato Cerrchiai, farmacista prima a Firenze e poi a Napoli, profondo conoscitore del settore farmaceutico, rileva l’Azienda e inizia produrre specialità originali per la terapia calcio-magnesiaca che saranno poi vendute fino agli anni ’60.
Related news: The disappearance of Piero Cerchiai, lord of Collefertile at Monte Giovi