Almost 43% of Italians say no to the purchase of low cost medicines. The 29%, on the other hand, is unwilling to do so. Conversely, nearly the 21% is quite willing to choose low-priced medicines versus nearly the highly available 8%.
These are the data processed by Eurispes and Focus in collaboration with Dacia, who carried out a survey on the purchasing habits of Italians with particular attention to intelligent consumption. The research, carried out through an online questionnaire filled in by 2,696 people belonging to the community of Focus readers, was presented in Milan.
July 5, 2013 – PharmaKronos
