News

Doctors. Privacy, never on social media from the PC that manages assisted forms. And, speaking of privacy…

Family doctors on social networks? Never with the same PC containing patient data. Adequate training is also needed for one's own collaborators.

Thursday, 18 December 2014 – Doctor33

Family doctors on social networks? Never with the same PC containing patient data. Many online landing places are unsafe from a virus perspective. Those who attend them do not know that they can lose their patients' data or in the worst case make them "spiable", and in any case a computer virus can lead to days of PC downtime for adjustments and recipes made by hand with the Region moaning.

To protect doctors, Fimmg has put on the Golden Rules website starting from the suggestions ofannex B of the 2003 code. The first two are: always mask patient data with specific programs to manage the medical record (and not do-it-yourself) and insert - next to the password for accessing the computer - a separate alphanumeric password of at least 8 characters, to be changed every 3 months, for access to the medical record management program.

Third suggestion: make daily data backups and keep copies of the data in a place other than where the PC resides. «Attachment b) says that the backup must be done at least every week, it obliges to appoint the persons in charge of data processing with written letters, to change the passwords every three months. All this is not enough», says Paola Ferrari, expert lawyer on privacy and founder of the Fimmg Legal Emergency Department. “Viruses can also nest in files contained in other documents. Today all systems allow automatic backups; but copies of the data will need to be kept elsewhere (e.g. home, cloud, etc.) this guarantees security even in the event of theft in the studio, flooding and other circumstances».

The most interesting indication, however, concerns social networks. Dario Grisillo responsible for Fimmg studio organization area, underlines that «the playful activity or even professional updating must be separated from the working activity involving the management of the client files. For the first you can use smartphones and tablets, for the second you don't need unlimited access to the internet, the current management systems allow me to go fishing in the literature with special "help" if I want more information.

This separation is all the more advisable the more dangerous the sites at the highest risk of spamming can be and among these are social networks, e-commerce and/or recreational sites or advertising raids on work tools or junk mail. Adequate training is also needed for one's own collaborators, and for the formal indication of a black list of sites to be written immediately in the letters of appointment for data processing of the clients: a virus is transmitted to the entire network and weeks can be lost of acquired data.
Mauro Miserendino

 And speaking of privacy:

IMS HEALTH – Prescriptions   IMS: Intelligence Applied. Technology-based analytics and services for the global health community.

Global measurement of prescriptive activity

Growth MarketsEnsuring the right life science products reach the right patients starts with understanding current prescribing practices. IMS Health captures all types of chain, independent, mail order and specialty pharmacy registered prescription data items in more than 15 countries worldwide. In total, we receive data on more than three billion prescriptions per year, with details on:

De-identification of the patient's personal data

Drug name

Dosage information

Whether the prescription is new or a repeat

Identity and specialty of the doctor

This information helps life sciences organizations understand the regular prescribing activity of nearly 1.4 million healthcare professionals. And, by linking records of de-identified patients over time, we are able to monitor disease progression, treatment pathways, treatment switching and adherence.

Our customers rely on these measures to guide their product development and marketing of products at the prescriber level.

A holistic approach to effective sales force performance

Guides to trading success don't have to be a mystery. Through our wealth of prescription, patient and supplier information, IMS Health helps life science companies increase understanding of sales performance.

Combining the deep understanding of life sciences companies' business processes with insights from industry leaders, we help clients design, implement and measure effective sales programs:

Field Force sizing and structure

Performance measurement and management

Customer segmentation and targeting

Territory alignment and optimization

Incentive Compensation

With this knowledge, companies can optimize the organization of their sales forces, more effectively create or manage territories, and budget appropriate promotional spend for their customer and product portfolio.

Redazione Fedaiisf

Promote the cohesion and union of all members to allow a univocal and homogeneous vision of the professional problems inherent in the activity of pharmaceutical sales reps.

Articoli correlati

Back to top button
Fedaiisf Federazione delle Associazioni Italiane degli Informatori Scientifici del Farmaco e del Parafarmaco