marketing
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First floor
Epidemia degli oppioidi in USA diventa una serie TV di Netflix. La tragica vicenda della Purdue Pharma denunciata da una “sales rep”
Perché la “sales rep” Shannon Schaeffer è andato contro Purdue Pharma in “Painkiller”? Recentemente Netflix ha mandato in onda Painkiller,…
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On display: Medicine and Advertising. Pain therapy pharmaceutical advertising 1850 – 1970
The Medicine and Advertising exhibition. Pharmaceutical advertising for pain therapy 1850 – 1970, edited by Elisabetta…
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Aboutpharma with a new Podcast questions the future of communication towards Health Professionals
ABOUTPHARMA has launched ABOUT PODCAST: the first Podcast dedicated to Scientific Communication and Information in the healthcare sector. "a series of…
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Whistleblowers and Market Access
Isf and market access: why the Pnrr requires a change in the Aboutpharma model Published on: 6 March 2023 Paolo Mariani, University…
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R&D spending doesn't justify high drug prices. An analysis on the BMJ
The "British medical journal" published an interesting analysis entitled "High drug prices are not ...
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The future of doctors may also be in a pharmaceutical company. The Medical Affairs
Not only hospitals and healthcare facilities, the future for doctors is also in the company. The continuous evolution of scientific scenarios…
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Pharmaceutical. ON RADAR is born, the laboratory of thoughts, ideas, dialogue
Massimo Scaccabarozzi at the helm of the "Think Tank" [Editor's note: study center in Italian] launched by the Menarini International Foundation to address issues…
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AIFA. The 5% fund is under management: it is intended for the use of orphan drugs for the treatment of rare diseases
New online service for the management of the AIFA 5% Fund From 1 July 2022, access to the AIFA 5% National Fund…
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First floor
Remote scientific information or telemarketing?
A few days ago several advertising editorials were reported to us which illustrated, through their business manager, the amazing discovery of information…
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First floor
Maderna, people&communication director Lundbeck Italia, talks about the post-Covid phase of whistleblowers
In an interview with Adnkronos/Labitalia Raffaella Maderna people&communication director Lundbeck Italia spa, to whose full reading we refer, talks about the post Covid phase,…
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