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THE GAFFE OF THE INDUSTRY

The business magazine Fortune made a list of the worst blunders committed by companies and industrialists in 2007. Within the "101 dumb moments in business" ranking, Sony's decision to use some images of Manchester cathedral in the violent video game Resistance: fall of man stands out. The choice had, in fact, sparked a heated dispute between Japanese society and the ecclesiastical authorities of the city. At the top of the list are Chinese companies that have had to withdraw their toys from the market. In second place, «the pharmaceutical company Ely Lilly, which obtained permission to commercialize Prozac in the form of chewable tablets with a meat flavor to treat dogs suffering from separation anxiety from their owners». Fortune also "awarded" the French newspaper Le Monde, which defined the Pixar film Ratatouille as "one of the best gastronomic films in the history of cinema".
Europe of 22/12/2007 p. 7  

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Fedaiisf Federazione delle Associazioni Italiane degli Informatori Scientifici del Farmaco e del Parafarmaco