marketing
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News
Silent revolution in GSK, the new CEO replaces 40 percent of the management
Emma Walmsley, new CEO of GlaxoSmithKline, replaced 50 top managers in a few months, 40% of the highest…
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News
The pharmaceutical boom invents the master's degree in marketing
At a time when the pharmaceutical industry is growing – in the first six months of 2017 the Tuscan hub exceeded 800…
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News
QuintilesIMS changes name to IQVIA
QuintilesIMS changes its name to IQVIA, an innovative information, technology and research company to help healthcare professionals…
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News
The giant Amazon ready to sell drugs online
According to reports from the American broadcaster CNBC, Amazon is interested in selling medicines online. The decision will come at the end…
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News
Florence, Menarini renovates 40 public housing
Today handover of keys with mayor Nardella and top management Thursday 26 October 2017 – aska news Florence, 26 Oct. (askanews)…
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"Pills": history of pharmaceutical propaganda
The philosopher Baltasar Graciàn said: the wise doctor must be expert both to prescribe a remedy and not to prescribe…
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Social networks and drug advertising: the regulatory mesh is widening
The Ministry of Health makes new (small) openings on the topic of promoting medicines on platforms and also includes Instagram…
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First floor
Novartis Agreement. Considerations 2. Ed
We receive and gladly publish The RSU Novartis agreement and the consequent comment by Antonio Giammei lead me to some reflections. In…
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"Pillole", the book that tells the world of drugs between awareness and skepticism. Who are drug salespeople and what do they do?
The volume will be presented tomorrow afternoon at 18.30 at the Bodoni bookshop in via Carlo Alberto 41 in Turin Tuesday…
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News
Course. The emotional sale in the scientific information of the drug. Ed
by AboutEducation – Aboutacademy Scientific information continues to play a leading role in the education and information of the medical profession. AND…
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