News

When the VIP advertises drugs

According to a list compiled by MedicalMarketingMedia I am at least 50 celebrities That in the United States they have been hired by big pharmaceutical companies for theirs advertising. It happens in the United States, where the advertising of non-prescription medicines is also allowed. But am I the right testimonial?

by Valeria Ghitti – Published on: 16-02-2016

Sanihelp.it – The last in order of time was the pop star Jon Bon Jovi [pictured left], protagonist of the advertisement of a painkiller, but according to a list compiled by MedicalMarketingMedia I am at least 50 celebrities That in the United States they have been hired by big pharmaceutical companies for theirs advertising.

If in the European Union it is forbidden to advertise medicines that must be prescribed by a doctor to the public, in the USA one can and can count on exceptional testimonials. The actress Sally Field he thus participated in the promotion of a bone health product, While Lauren Bacall she appeared in a commercial on a medicine against an eye disease.

(… continue on sanihelp dated 02/16/2015)

Related news: 50 celebrity healthcare endorsements

Redazione Fedaiisf

Promote the cohesion and union of all members to allow a univocal and homogeneous vision of the professional problems inherent in the activity of pharmaceutical sales reps.

Articoli correlati

Back to top button
Fedaiisf Federazione delle Associazioni Italiane degli Informatori Scientifici del Farmaco e del Parafarmaco